Alpine resorts are constantly evolving. One does not need to look further than the growing number and variety of summer offerings that these destinations are embracing, as they move to being truly year-round visitor destinations.

This trend is intrinsically linked to the increased uncertainty around season length and snowfall in the face of the changing climate. Providing a diverse set of summer activities and attractions can offset revenue lost in a shorter winter. Generally speaking, resorts with less resilient winter seasons or those that have the widest ranking swings in our resilience index, tend to offer the best range of summer activities.

To better assess which resorts stand out for their summer offerings, we have split out activities and events into their own categories. Mountain biking and hiking are widely available at almost every resort and these are easily achievable activities requiring minimal investment. Providing a diversity of activities such as large public events to tailored spaces for golf, water sports, or zip lining requires more capital investment but are ultimately likely to attract repeat summer visitors.

France, with many lower altitude resorts which see more variable conditions every year, has some of the largest investment and offerings of summer activities. Megève is a prime example. The resort fell by five places in our resilience index this year, but offers a very wide range of activities with gastronomic festivals, equestrian events, as well as popular concerts throughout the summer months.

Japanese resorts are especially attractive to international travellers. Japan comes in second place partly due to the inclusion of many more tourist-oriented cultural activities. For example, the Hirafu festival is held in Niseko during the summer, where traditional sword fighting tournaments combine with gourmet dining opportunities at the foot of the Niseko Annupuri mountain.

For potential buyers, it is important to keep summer offerings in mind. Even if the property is not intended to be in use during the off-season, owners may wish to rent out the space on a short-term basis. In areas with a stronger presence of summer offerings, it may be easier to find interested visitors which may enhance the ability to earn more passive income.

If you’re considering a move, whether buying, selling or renting, our team would be delighted to assist with your ski property enquiries.

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