Savills

Publication

Tokyo Residential: Ultra Luxury - April 2025

Elevated interest in Tokyo’s ultra-luxury residential market

  • Tokyo’s ultra-luxury residential market has seen prices grow rapidly over the past few years on the back of high demand and the sector’s strong fundamentals.
  • On top of strong corporate performance, Tokyo’s prominence as a global tourist destination, increased interest from overseas capital, and societal stability have made the capital an attractive place to live in and store wealth.
  • The number of ultra-high-net-worth individuals (UHNWIs)1 in Japan, and of course the broader Asia Pacific region, is expected to continue growing, creating a larger pool of potential clientele for ultra-luxury residences, and consequently boosting demand.
  • Ultra-luxury residences serve as a unique investment avenue especially for UHNWIs, both domestic and international.
  • Despite the high price points of ultra-luxury residences, they could still be thought of as not excessively expensive, especially when compared to the price increments of other asset classes sought after globally.
  • The supply of ultra-luxury residences is expected to remain suppressed going forward, abetted by the difficulty of procuring suitable land, and high construction costs.
  • Japan has seen more wealthy inbound tourists that have unsated appetites for luxury products, and such properties in Tokyo could be potential pied-à-terre for them.

1Defined as those with a net worth of over US$30 million.

Tokyo’s ultra-luxury residential market has seen heightened interest, especially with the successful launch of multiple developments over the past few years. Due to limited supply and stock, units that originally struggled to gain traction now fare well, while popular units have seen significant price increments against original sales prices. Demand for ultra-luxury residences should remain high on the back of a growing number of UHNWIs in Japan and the Asia Pacific region. Given the limited supply towards 2030, this market is expected to remain strong and will be ready to welcome major developments in years to come.

Savills Research & Consultancy