The consumer economy
The UK consumer has clearly got over the initial shock of the Brexit vote, with the GfK consumer confidence measure recovering from -9 in July to its pre-referendum level of -1 in September.
This, combined with the more important fact that there has been no sign of the savings ratio rising, should give retailers a boost of confidence about trading over the crucial Christmas period. This is vital, not just for the retail sector but for the wider economy, as a poor Christmas would probably be a harbinger of flat or negative GDP growth in early 2017.
While the current data is pointing to a broadly positive story for the UK consumer economy, there are challenges ahead. First amongst these is the weakness of the pound, which is currently at a 31 year low against the US dollar. While this is good news for exporters it is bad news for importers and shoppers. While most retailers have forward hedges on currencies these will soon come to an end, and the price of imported goods for UK retailers will undoubtedly rise. Some retailers have stated that they expect this to have a relatively minimal effect on the price that shoppers have to pay, but the outlook for the shop prices in 2017 is undoubtedly inflationary. Indeed, a recent Bloomberg article pointed to the fact that the new iPhone in the UK is £60 more expensive in the UK than last year, while the same model in the US has seen no price increase.
In an atmosphere of generally restrained wage growth even a small increase in retail prices could have a knock-on effect on sales volumes, with Next recently stating that its own experience in 2010 showed that a 5% price rise resulted in a fall in sales volumes of 5.5%.