These are all important questions that we ask ourselves and our shoppers constantly. It is through this insight, coupled with our scale and expertise, that we’re able to create compelling experiences on and off line. From shopping to dining and coffee to movies, all sprinkled with moments of delight, we keep our customers coming back more often, staying with us for longer and traveling from further afield. All of which helps our retailers flourish.

This report lifts the lid on some of the important differences not only between varying age groups but also on how where they live will impact how they’ll shop. It exposes their expectations, and what can ultimately happen if we, as an industry, don’t live up to those expectations.

By understanding customers, in all their different guises, we can ensure that our retail locations deliver against their expectations, or more importantly, exceed their expectations.

As a landlord with its feet in both the online and in-centre experience, and a strategy centred on our customers, this is a topic very close to our hearts. We hope you enjoy reading this report.

^{▲ Shopping habits differ across the country}