The consumer economy
It is clear from the latest GfK surveys of consumer confidence that all the negativity around both sides of the EU referendum debate are affecting shoppers' confidence.
The overall index remained at zero for the second consecutive month in March, its lowest level since December 2014. While this is still well above the long run average for the UK, it is clear that despite recent positive data on inflation, unemployment and interest rates, the generally scare-focused newspaper headlines on the referendum are having an effect. This is even more true when you examine the question on UK consumer's expectations for the economy over the next 12 months, which was 18 points lower than in March 2015, at -12.
Retail sales growth, which is generally very volatile on a month-by-month basis, is also showing a slowing trend from a three month average annual rate of growth of 5.3% pa in the first quarter of 2015, to 3.7% pa in the first quarter of 2016.
It is worth noting that the official referendum campaign only started on 15th April, so there will be an acceleration in coverage and polls during May and June. Whether this will further slow retail sales growth is debatable. We suspect that boredom will set in soon, and that certain parts of the high street, particularly leisure operators, may well see an uptick in sales as people start to go out to avoid the blanket coverage of the referendum debate.
Leaving the referendum aside, the economic picture if we choose to remain (the most likely option on the basis of the last six polls that had been released at the time of writing this report), is generally pretty solid.
The inflation outlook remains pretty flat, though the recent rise in the oil price has caused petrol prices to ease up a little. Earnings growth remains a little weak, which is good for inflation but not so for retail sales, and an interest rate rise still looks very far away.
Generally we expect that the UK will under perform its long term average rate of growth, but this is pretty typical of the prospects for most western economies at the moment. Much of the expected 2% per annum growth will continue to come from the consumer, so the sooner the referendum passes the better!