International visitors are key consumers in London’s West End, accounting for 25% of total spend, yet London’s West End’s global appeal as a shopping destination and as a place to trade is less understood.

At New West End Company we want to strengthen and better understand our position from a global benchmarking perspective, to identify areas of the visitor and retailer experience that need further investment and focus to ensure we maintain our top tier position as a global destination to shop, visit, trade and invest.

This comprehensive review, compiled by Savills, draws together a range of metrics from visitor and retailer perspectives, both quantitative and qualitative, at a city and local level across seven global retail destinations.