Research article

Expanding The Boundaries Of Prime

Regeneration in the areas around Notting Hill is expected to have a positive effect on period housing stock

Within Notting Hill, development activity is limited to small, bespoke developments, often consisting of just a few properties. However, the area is surrounded by larger regeneration sites at Paddington and White City.

In Paddington, there are currently around 2,300 units either in planning or with permission, of which 1,800 are private. This includes the controversial Paddington Place development, better known as the Paddington Pole, which was originally proposed to be a 72-storey skyscraper but has recently been withdrawn and the scheme will now be revised.

Development activity at White City is on a larger scale. It has been designated a development opportunity area by Hammersmith and Fulham Council, with £8bn being invested in the regeneration of the area. Over the next 15 years, the ambition is to transform the area from a stark, largely commercial district into a lively neighbourhood with more than 5,000 new homes, shops, restaurants, a media village, landscaped public space and upgraded transport links.

In October 2015, the first phase of Television Centre, the BBC’s former White City headquarters, went on sale. It is being developed by Stanhope and Mitsui Fudosan into 950 new homes, a Soho House hotel and private members’ club. Westfield, which opened a huge shopping centre at Shepherd’s Bush in 2008, is expanding at its White City branch with plans to include a John Lewis department store and 1,500 homes. Further large schemes of more than 1,000 residential units are being developed by St James and Imperial College London.

Both White City and Paddington currently have average property prices significantly lower than surrounding areas, particularly Notting Hill. The regeneration in both locations is expected to expand the boundaries of the prime areas and is likely to have a positive effect on the surrounding period housing stock.

BBC Television Centre
Paddington Exchange

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