Mayfair and St. James’s are attractive locations for residential developers experienced in the prime and ultra markets, due to their appeal to both domestic and international buyers.

The developments expected to be delivered are small niche developments, which differ to other prime areas of London where there is a much higher concentration of new units in the pipeline. Developments are often conversions from office space which attract a premium due to the large lateral living they can provide. In Mayfair, a recent price record for the area has been broken with a development achieving an average of £5,000 per square foot.

^{Source: Savills Research}