Tidemark of expansion

The consequence of this has been an expansion of areas which we now call prime from the extremely small, core markets of the 1980s. Our map (Crossing London’s Prime Thresholds) illustrates the latest high tidemark of this expansion.

If the prime London market has now reached a high plateau, the boundaries of locations where house prices average £1m+ may remain unbroken for a period. Instead, the important trend to look out for is a shift from ‘old prime’ to ‘new prime’ areas as the source of London’s wealth shifts from ‘baby boomers’ in financial services to the ‘Millennial’ generation in Tech. Sophie Chick shows us some of the emerging prime locations of the digital age – and points to the possibility of an era with a more mixed and diverse range of prime buyers across London than have been seen in the past.

^{As at Q3 2014, based on prime second hand sales}
Source: Savills Research