^{Source: Savills Research}

The majority of this new supply is concentrated in the three central boroughs of Wandsworth, Lambeth and Hammersmith & Fulham. These boroughs provide nearly 60% of the expected five-year supply, with clusters at Nine Elms, White City, Earls Court and Wandsworth Town. The borough of Wandsworth is anticipated to supply the market with the largest quantum of units at almost 8,000 over five years.

Taking south west London as a whole, 45% of the five-year supply pipeline is anticipated to be priced above £1,000psf, 43% is between £450psf and £1,000psf, with the remaining 12% priced under £450psf.

Much of the anticipated development will be built along the river, with the highest values in the study area found along the river at the South Bank, Nine Elms and Fulham.

White City

• Five-year sales pipeline: 2,300 private units.
• Area of large scale development – there are three schemes greater than 1,000 private units.
• Average new build values: £900psf to £1,200psf.
• Significant investment from institutions such as the BBC and Imperial College London. Scale of development underpinned by the fact that White City is an Opportunity Area consisting of 110 hectares, with potential for 4,500 new homes.
• No schemes have been brought to the market yet; BBC Television Centre due to launch in 2015-16.

Putney

• Five-year sales pipeline: 470 private units.
• Small to medium sized schemes ranging from 20 to 155 private units in size.
• Average new build values: £800psf to £1,050psf.
• Putney Square by Barratt, which sold out in 2012, was one of the largest schemes to be delivered in the area at 210 units. Average £760psf.
• Demand from a wider pool of people – investors, young professionals and second home owners – has helped drive development along Upper Richmond Road.
• Many new developments are replacing post-war office blocks by players such as Crest Nicholson, London Realty and Art Estates. London Square’s development has helped mitigate loss of commercial space by also providing adaptable office premises.

Vauxhall Town

• Five-year sales pipeline: 1,750 private units.
• Average new build values: £900psf to £1,250psf.
• Schemes delivering units over the next five years range from 40 to 700 units.
• Significant investment into infrastructure is helping drive development including the transformation of Vauxhall gyratory. The Northern Line extension will help to reduce traffic through Vauxhall station.
• Vauxhall Square is a planned 520 unit scheme by CLS Holdings and that will bring provide the centre of Vauxhall with leisure and retail facilities. It will form part of a wider mixed-use three-acre development.

Ealing Town

• Five-year sales pipeline: 200 private units.
• Average new build values: £700psf to £1,000psf.
• New build in Ealing town centre to date has been small-scale e.g. Linden Home’s 51 unit scheme Granville Gardens.
• Dicken’s Yard, by St George West, has spearheaded large-scale new build development and achieved significant premiums for the area. The success of the scheme has encouraged other larger scale developers into the market such as British Land, Londonewcastle and Stanhope.
• Crossrail stations at Ealing Broadway and West Ealing will reduce journey times into Central London by 11 and 13 mins respectively.

Acton / Old Oak Common

• Five-year sales pipeline: 700 private units.
• Medium sized developments between 100 and 200 units in size.
• Average new build values: £450psf to £800psf.
• Development driven by Old Oak opportunity area which comprises 155 hectares of developable land and has the potential to deliver 24,000 new homes and 55,000 new jobs over the next 30 years.
• Old Oak Common has potential to be a transport super-hub linking HS2 and Crossrail with the Overground.