Mainstream
Over the past 10 years, strong rental growth in mainstream housing across the UK has tended to be limited to London and a select group of regional towns and cities where demand consistently outstrips supply. These conditions exist mainly in locations with major universities or employment centres and where new development has not kept pace with demographic changes.
Focussing on London, we expect demand for rental properties to continue to grow due to affordability constraints in the housing market. Therefore our forecast for rental growth in the mainstream market over the next five years is very strong, outstripping expected wage growth as tenants either pay more of their income to secure properties in locations with good amenities and transport links, or make greater use of sharing to maximise individual budgets.
Outside the capital and the stronger regional cities, the difference in the strength of markets is quite clear, with demand unlikely to outpace supply in many areas. Our “UK excluding London” forecast therefore takes into account that rental growth may not keep pace with wage growth.