Our analysis of farm transactions across Great Britain, where Savills acted for the buyer or seller shows that the demand for UK farmland is diverse – both in the types of buyers and their motives. This is a key factor differentiating the farmland market from alternative investment markets. In addition to the principle motives illustrated by Graph 5:
■ Farmland is seen as a ‘safe haven’ especially in turbulent economic times
■ Conservation and the environment motivates farmers and conservation bodies
■ Farmland is an efficient asset for the transfer of wealth
■ Owning a piece of the countryside or a trophy asset motivates ‘lifestyle’ buyers