Shifting tenures
Levels of homeownership began its decline in the early 21st century, before the credit crunch began, pushing more people into the private rented sector. Meanwhile, the social rented sector continued its relative decline with the number of those renting privately overtaking social tenants in 2011.
There were 4.3 million households in the private rented sector in the UK in 2011. Savills expects the number to grow by one million over the next five years.
Although renting privately continues to be regarded as a short-term measure, more people are renting for longer. The biggest group of private tenants is aged between 25 and 34. However, the fastest growing group of private tenants are aged between 35 and 44, a quarter of which are young families. They are what we call ‘Generation Rent’, and we expect many will never own their own home.
The mismatch between supply and demand is driving up rents and forcing tenants into sometimes poor quality rental housing with little security of tenure.
Our exclusive survey of 2,300 tenants conducted by YouGov revealed that there was a greater desire for longer term tenancies among those over 35, while younger tenants prefer flexibility.
The survey also showed that the search for better quality housing was the main reason renters move. We interpret this as a search for better standard of accommodation, better design and higher specification. These findings provide an opportunity for housing associations offering market rent homes to distinguish themselves from the average buy-to-let landlord.