Research article

Watch our video about the prime London residential market

Our latest research takes a deeper look at the ever growing prime London residential market.

In our video below, Sophie Chick takes you through the highlights of the report by exploring what has happened to the new and old prime markets, where the most desirable places might be to in the future and what we mean by 'prime London'.

Key findings:

  • Prices in prime central London have risen by 118% in 8 years, though performance varies dramatically by area and property type.
  • Whilst medium term growth will underpinned by increasing demand for prime London stock, short term growth will be dictated by government tax policy.
  • The wider prime London market has shown lower, though still substantial growth, reflecting the flows of wealth between different submarkets.
  • New build developments have tapped into an expanding super prime market and extended the boundaries of what is considered prime.
  • The prime new build pipeline is set to increase significantly over the next 5 years. 

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