In 2011, 54% of Brazilians were middle class, up from 34% in 2004, according to Cetelem BGN and Ipsos Social Research Institute – a total of 103 million middle class Brazilians, who account for 46% of the country’s purchasing power. It is predicted that around 60% of Brazilians will be middle class by 2018. As a consequence, some residential property developers are shifting from the luxury sector to the mid-market in anticipation of this trend.
The rapidly expanding Brazilian middle class is replacing wealthy international buyers who used to dominate the market in major cities like São Paulo and Rio de Janeiro. Those international buyers that are present are typically Europeans or those from elsewhere in the Americas.
Housing market impacts
It is hardly surprising that economic growth and wealth creation has resulted in a booming housing market, particularly as mortgage availability has increased and credit conditions have eased greatly.
Long-term lending in Brazil was traditionally very scarce due to the very high inflation rates prevailing until quite recently. Mortgage lending used to be restricted to the housing finance loans granted by the Housing Finance System (SFH).
The economic stabilisation process implemented with the Plano Real, in July 1994, enabled the development of new sources of financing for the real estate sector, as well as the implementation of a secondary mortgage market in Brazil. This increased mortgage availability and reduced its cost.
Brazil has also historically had very high mortgage rates. As short a time ago as 2002, base interest rates were well over 20% and so mortgaged owner-occupation used to remain rare and housing market gearing has only increased relatively slowly.
Successful economic reforms over the past several years have now pushed Brazil’s central bank benchmark rate (Selic), from a recent high of 26% in 2003 to just over 7% today. Private mortgage rates have followed suit and currently stand at around 10 to 12% (interest rates on government mortgages are nearer 8%), which may be considered high by international standards but is low by Brazilian historic standards.
This is a major factor influencing the appetite for geared real estate purchase as previously finance rates were higher than the rental return or opportunity cost of housing.
The central bank has recently increased the benchmark interest rate slightly as inflation in the country was running at 6.59%, which is above the ceiling of the country’s 2.5% to 6.5% inflation target range. Despite this, the high inflation rate means that real (inflation adjusted) mortgage interest rates are now lower than they have ever been in Brazil’s recent history, making mortgage borrowing a more attractive proposition.