"The population of the 23W has hit new highs and looks to continue increasing, especially in more central wards. At the same time, the composition of the population is evolving, and looks to gradually comprise a larger proportion of foreign nationals and younger migrants, and this trend is likely to support rental markets. Furthermore, the rental market in the 23W looks set to perform well due to elevated prices and the limited supply of for-sale units."

"The branded residence segment has long been a niche one in Japan, and stock has been extremely limited. That said, changing preferences among domestic UHNWIs and greater interest in Japan as a global tourist destination has boosted the profile of the sector. A slew of branded residence developments located in central urban areas have been receiving significant interest, and the segment appears to be going from strength to strength."

"Demand for new build homes remains, if the rates are right"

"Structural shift of tenant profile is likely to continue in 2024 with a transition from expats to Mainland tenants, and both corporate and individual landlords should be well prepared for this change."