Mahon Point Shopping Centre in Cork has teamed up with online insurance provider, its4women.ie, to give shoppers a chance of winning a brand new Fiat 500 Popstar worth €15,000.

The car, which is currently in situ at the shopping centre, comes with an array of features, including a leather steering wheel and 5-inch touchscreen with Bluetooth connectivity.

Shoppers are encouraged to get down to Mahon Point this weekend to sign-up for the chance to win. The winner will be announced in early February.

The recovery in Ireland’s retail economy has seen an increase in the number of brands using high footfall locations for promotional purposes.

Nicola Cogan of Savills Marketing Commercialisation and Research Division works with Mahon Point and other shopping centres throughout the country to promote the use of mall space for brand promotion;

“There is significant potential for shopping centres to secure additional income by maximising the use of its mall space. For example, at Mahon Point, we can provide brands with opportunities such as pop-up shops, mall kiosks, sponsorships and the running of competitions – such as the current Fiat 500 giveaway. These are win-win initiatives for both parties, as it allows a brand promotion of its service in a high footfall space, while providing an increase in footfall for the centre itself.”